Visionary. Aspirational. Pragmatic.
My mission is to develop a holistic customer growth strategy based on your vision and tailored to your objectives. But above all I want to make sure you can actually implement the strategy. That’s why my aim is to be as visionary and aspirational as possible, while making sure we are ‘keeping it real(istic)’ and ‘implementable’.
Every client engagement starts by developing a deep understanding of your business and asking you the right kind of questions that help me understand your company and your goals and objectives. What is your overall vision for your company - in the next months, in the next year, three years from now? How much are you willing and able to invest in your growth in terms of budget, resources and capabilities? Based on that framework, we define our North Star, the scope of our engagement and develop a clear strategy and roadmap tailored to your objectives, needs and resources.
Aspirationally pragmatic. Pragmatically visionary.
Areas of Expertise
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Acquisition
I look at your current online and offline customer journey through the acquisition funnel and identify opportunities that drive conversion of high-value customers. At the same time I always make sure we monitor and balance your CPA, LTV and ROI - our favorite three-letter words.
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CRM
Do you need help with retaining existing customers? And are you looking for ways to increase customer lifetime value? I analyze your existing customer experience and performance and then develop a comprehensive CRM, data and marketing technology strategy.
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Loyalty
Customer loyalty is based on trust in your brand and emotional connection that goes beyond the transactional experience. I can help you with developing a tailored strategy to increase long-term customer loyalty and brand engagement.